Harnessing the Power of Twitter
by Patrick Burtchaell
What is Twitter?
Twitter is a simple, micro-blogging social network
that came into existence in July 2006 and currently has over 175 million registered
users. These users send tweets-short messages of up to 140 characters to their followers
to read. Your followers are other Twitter members who may have similar interests
or may be friends with you. Much like Facebook friends, you can see who is following
you, read their profile, and check out the tweets they post on their "feed," the
Twitter equivalent of a Facebook timeline.
Using This Micro-Blog to Your Lodge's Advantage
Although technically a micro-blog where posts are usually brief messages about personal
activities, Twitter is more commonly used in the exact opposite way. Many companies
and celebrities have turned Twitter into a powerful and efficient promotional tool.
Now, it's your turn to take that same step.
Since Twitter is such an open platform, its use as a news feed is ideal for lodge
communication. In my home lodge, Chilantakoba Lodge No. 214, we use our Twitter
account to update our members on events, lodge news, and what is happening at our
meetings. Our lodge chief and vice chief can tweet lodge event or meeting updates
directly from the lodge's Twitter account. For instance, a tweet after a lodge executive
committee meeting could read, "NOAC 2012 budget approved. Looks like this is going
to be a fun year! #NOAC2012."
A second way to use Twitter is to implement it into your lodge website with the
free plug-ins that Twitter provides. This is an easy way to keep your website, and
those who do not use Twitter, updated with the latest news. You can also add a "Follow
Us" button (anther plug-in Twitter provides) on your lodge website, helping you
gain more followers for your page.